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Search Engine Optimization (SEO)

SEO (Search Engine Optimization) is a digital marketing strategy that involves optimizing your website and its content to increase its visibility and rank higher in search engine results pages (SERPs). By targeting specific keywords and implementing on-page and off-page optimization techniques, SEO can help drive more organic traffic to your website, increase brand visibility, and improve overall website performance. A well-executed SEO strategy can provide long-term benefits and a high return on investment (ROI)

Optimization

Rankings

Keywords

Traffic

Optimization
Strategic changes and improvements to a website to enhance its visibility, relevance, and performance in search engine results.
Rankings
Higher rankings typically leads to increase visibility and organic traffic.
Keywords
SEO keywords are specific words or phrases used in to improve webpage visibility in search results for related queries.
Traffic
Organic, non-paid traffic generated to a website through search engine result pages (SERPs) as a result of improved visibility, higher rankings, and increased relevance in search engine optimization efforts.